Empower Brewery – Craft Fruit Beer
This is our second cooperation with Empower Brewery after 2018: the Fruit Craft Beer Series. Before deciding on the final plan adopted this time, we gave several other thoughts. Since the customer mentioned that he hoped that the bottle could have strong characteristics from fruit origins, the original saying is like “When I brew, I taste it repeatedly, I hope when I close my eyes and take a sip, and it feels like I’m there. The bottle needs to have strong local characteristics, but NOT heavy culture, be lively vivid. Picking up this bottle and drinking it will be like traveling.”
After several attempts, we decided on the “fridge magnet” solution. Tourists usually buy refrigerator magnets with local characteristics when they travel in new places, and take them home and stick them on the refrigerator. There is no specific functions for those magnets, but they are memories. Whenever they see those refrigerator magnets, they will stop and think for a while and recall the travel experience one by one. The refrigerator stickers are usually local cultural symbols, such as landscapes, buildings, monuments, etc. They have nothing to do with each other, and even the color and shape are not harmonious, but when unified on the refrigerator, everything is so comfortable , the refrigerator is a simple container at this time, containing these symbols and memories from all over the world, allowing them to dissolve into each other and form a whole. This “whole” is an “emotion”, and this “emotion” at this time is “memories”.
And why can’t this beer bottle be such a “container”? Accommodating the richness of the fruity aroma and the strong alcohol taste, the tens of thousands of emotions on the drinking table and the stories and thoughts of the drinkers, these mutual disharmony would all be contained in this container. Visually, we “re-engraved” the look of the refrigerator stickers, meticulously portrayed the humanistic and natural symbols of the place of origins by vector drawing, and “pasted” it on the aluminum nude color bottle (realized by a 6-color printing process), just like brewers went to these fruits origins with empty bottles, collected local characteristics and symbols little by little, poured them into bottles, brewed them into beer, and finally presented them to everyone.