红参石榴液
Red Ginseng and Pomegranate Liquid
这是我们为轻滋养设计的第二款产品。也是一款滋补养生类产品,设计上主要需要体现产品的好喝、便携、时尚,还有原料的新鲜。我们采用手绘的方法绘制了一个画面,盘子中摆放着红参和石榴,我们让绘画尽可能的接近照片的真实效果,尽量削弱笔触,但依旧保证消费者能分辨出这是手绘画面而非摄影。这样的绘画风格在产品包装中相对少见,接近照片效果可以让画面更加逼真地呈现在消费者面前,可以最大程度的适应各种消费者的审美喜好;细腻的手绘笔触可以增加产品的精致感、品质感。之后将画面拆分,巧妙地依照石榴的外形设计了产品的小袋,有产品辨识度的同时口服方便。再将小袋画面与插画主画面前后叠加,让完整的产品外观呈现一幅完整的画面。在消费者拆开包装的过程中,给消费者惊喜。
English
This is our second product design for Purfo. It is also a nourishing and health-preserving product. The design mainly needs to reflect the deliciousness, portability, fashion of the product, and the freshness of the raw materials. We drew a picture by hand-painting, red ginseng and pomegranates are placed on the plate. We made the painting as close as possible to the real effect of photography, and tried to weaken the brushstrokes, but still ensure that consumers can distinguish that this is a hand-painted picture rather than a photography. This kind of painting style is relatively rare in product packaging, and the close-to-photo effect can make the picture more realistically presented to consumers, and can adapt to the aesthetic preferences of various consumers to the greatest extent; delicate hand-painted brushstrokes can increase the product’s sense of sophistication and quality. The sachet of the product was cleverly designed according to the shape of pomegranate, whose shape is easy to drink with while having product recognition. Then superimpose the sachets picture and the main illustration picture in layers, so that the complete product appearance presents a complete picture. Surprise consumers in the process of unpacking.