Jiangguo Wawa the Dry Fruit and Nut Snacks
Jianguo Wawa is a series of dried fruit and nut snacks originally produced in Xinjiang. The fruits are taken from the gold producing area in Xinjiang China. Because of Xinjiang’s low transportation efficiency, the freshest fruits cannot be delivered to the market in time after they are ripe. Therefore, the locals will pick the fruits before they mature to ensure that the fruits will not deteriorate during transportation, so that the nutrition and taste of the fruits are greatly reduced. The producer of Jianguo Wawa processes the fruits in the place of origin in time after they are mature, and adopt different processing techniques such as freeze-drying and sun-drying for different varieties to ensure the purest taste and nutrition of the fruits can be locked in. They hope that the Jiangguo Wawa series products can meet consumers with the appearance of stylish snacks, rather than the impression of traditional local products. The products need a unified, complete, recognizable and fashionable packaging solution suitable for all ages.
We hope that this product is intuitive, just like its name, without additional explanation. The name of “Jingguo Wawa” and the local customs remind us of Russian dolls. Following this idea, we designed a young girl who is from Xinjiang Uyghur. She dresses in Uyghur national costumes, confidently and sweetly introducing the specialties from her hometown to diners. The can bodies are applied with the soil color that makes people feel safe, for there is no too high saturation and rich colors. The overall match with the appearance and demeanor of the little girl makes costumers feel relax and delightful whether it is placed individually or in combination.
This series of works won the 2020 Pentawards Bronze Award.