Rishang Dairy Flavored Yoghurt
This is a series of multi-flavor yogurt products that Rishang Dairy launched in 2021. Flavors include original, strawberry, raspberry, yellow peach, red bean and pudding. We designed a simple, modern and unique visual system for this series of yoghurt. The system contains a colored line and description text. This line is like a colored rope. It draws graphics according to different flavors and interacts with the text in space. It is particularly eye-catching and vivid, symbolizing the purity of the product ingredients and the freshness of the raw materials. The “rope” finally wraps through the entire yogurt box, also symbolizing the brand’s consistent commitment to quality. The typesetting of the text is simple and orderly, and the super-large font has become an element full of design sense, constituting the design well. The combination of white characters on a gray background makes the picture full but not crowded, and at the same time makes the colorful lines particularly dazzling, realizing the distinctive features of the product. The line element is extremely simple, eye-catching and powerful no matter if it is zoomed in or out, it will be refined and applied in various media promotional materials to strengthen consumers’ memory of the product image.