The Hyaluronic Acid Drinking Water (Concept Plan)
This is an recent work (Concept Plan) for Shuijiquan the Hyaluronic Acid Drinking Water Product. Shuijiquan is a colorless and tasteless drinking water added with hyaluronic acid, which has the effect of nourishing and beautifying the skin. The existing packaging is impossible to show any difference from ordinary drinking water products. Therefore, the primary goal of this design is to create a clear and unique product image for the product.
The most important thing in product packaging design is “color”. Color will leave everyone the most intuitive and deep impression in the communication link, and it is also the easiest point for all consumers to distinguish. Try to think about it, when we walk into a supermarket, take a glance, only by the colors on the shelves, we can roughly distinguish the product categories sold in each area. This shows that each consumer has a general impression of the categories corresponding to different colors, which is also the best way to create recognition. The packaging colors of common drinking water products are mainly blue, green and other cooler cyan colors. The color with the highest appearance rate in the medical cosmetology and cosmetics industries are the much warmer light colors, like Pink. Pink has a good category (industry) association. The core consumer group of the product, “young women who are concerned about medical beauty and skin care”, have a strong sensitivity to these colors. At the same time, ordinary drinking water products are not easy to escape from cyans, for purposeless applying for new colors could possibly give consumers some other irrelevant associations. And Shuijiquan just needs consumers to be able to think of the field of medical cosmetology and cosmetic, so it provides us with a reason to get rid of the idiosyncratic colors of the drinking water industry.
There is a well-known “pink water” in skin care products, and we have created this concept of “pink water” in drinking water industry. On the small bottle, we designed partially of the water wave pattern to make the product more flexible, and the whole bottle is light pink. The product as a whole is more like a skin care product that can be displayed on the dressing table. For the outer packaging, we did not offer a solution of paper box , but applied the ordinary PE film, but which is colored with light pink, it ensures that the entire visual system of the product is simple and strengthens the concept of pink.